ROAD 2018 Takes Place in the New Kazan Expo International Exhibition Centre for the First Time Ever

ROAD 2018, the global specialized event opened the doors on October 16 in the brand new Kazan Expo International Exhibition Centre in Kazan, Tatarstan, and became the first event ever to be hosted in this venue.

The FRESHEXPO specialists have elaborated and implemented the conceptual design of an exhibition stand about 30 square meters in area for PIK Group. The design of the stand was much focused on the details such as Crystalight panels in the meeting room, flower arrangement for the reception desk, illuminated graphic images, and attractive illumination for the bar with focus on the corporate logo. Multimedia support and showcases with mirrors for product display were arranged at the stand as a way to get more information on the company’s profile and products.

The international forum of road workers and engineers is meant to be the major platform for communication and consolidation of key players in the road construction and transportation industry of the Russian Federation.

The business agenda includes plenary sessions, seminars, thematic conferences, and presentations from various national industry organizations. The very exhibition occupies three pavilions and provides a detailed picture of undergoing development of the infrastructure for remotely piloted vehicles, the advanced contemporary technologies, and improvement of motorway services, road safety, and the industry digital transformation.