The international tradeshow «Doroga 2022» was held in Kazan on October 12-14 in Kazan EXPO Exhibition Center.
The FRESHEXPO team developed a design-project of an exhibition stand and brought it into reality at this event for PIK company. The total area of the project was 60 sq.m. We also provided with promotion personnel and exhibition stand cleaning services.
The headline accent solution of the PIK exhibition stand design-project was geometric graphics in client's corporate colours. The visitors are also attracted by a display booth playing video with information about exhibitor at certain intervals. Rich in contract screen with good playback in combination with good sound made the client's advertising bright and rememberable.
There were two meeting areas both semi-closed VIP and open space to improve operational efficiency in the stand. VIP zone was decorated with design lamps and railings adding some intimacy to the communication process. Comfort conditions were created for all participants in talks, comfortable furniture and a bar counter with refreshments.
The project is made complete by such elements as counters for promotional merchandise, information and literature.
Doroga exhibition-forum is the largest across the country sector-specific site for discussion of industry topics that units competent international experts and key representatives of road and transport system of Russia, manufacturers of materials and road-building machinery, science and business representatives.
The best models of road-building machinery, service area facilities and public lighting were presented in the pavilions of the exhibition this year.