FRESHEXPO developed a brandbook for LLC Neftegazmontazhservis.
Brandbook is an official descriprion of the essence and values of a brand, it is a form of self-identification for a company and it also defines forms and methods of expressing such values for employees and customers.
Brandbook forms an inevitable part of a Trade Mark dossier. Brandbook is important first of all for experts and professionals in brand-management, marketing, advertisement and PR. A brandbook makes a company more stable and resistant to external actions by regulating the process of building and strengthening an advertising image.