Exhibition Stand as a Tool for Brand Promotion

It is not a secret that in order to create a set of images, associations, emotions, valuable performance of a product or service in customer mind a series of advertising actions shall be carried out.

If there is a drive to long-term outlook, branding is one of the primary tasks. It should be clear that brand promotion is a long process requiring not only financial investments, but creative, unconventional and interesting solutions.

One of these solutions is participation in an exhibition relating to industry topics of future exhibitor. One-of-a-kind exhibition stand of a company in an exhibition provides with opportunity not only to present the company and to assist in brand development, but to shed light on its market position.

Brand promotion through exhibition events is quite a challenge requiring certain labor force and time related to both planning and control and performance of the exhibition event itself. Company stand at an exhibition is a perfect link in product (service) - customer chain.

10 advantages of participation at an exhibition with company stand:

• Brand awareness growth.
• Difference from competitors and advantages are clear.
• Opportunity to meet and communicate with a target audience.
• Goods and services value becomes higher as a margin grows up along with brand awareness.
• Loyalty and trust of prospective customers increase.
• Team spirit grows up as the preparation to an event requires a lot of group decisions to be made similar to ones during the event.
• Product grid expands as it is easier to bring a new product to a market through participation in exhibition event.
• New audience is gained.
• Business boundaries expand.
• Opportunity to exchange knowledge and experience.

The result is that a company stand at an exhibition boosts profit and smooth crisis passage as the customers will always buy from the one who is trusted.

When we prepare a company exhibition stand we gather the information from the open sources and company employees to the full to represent its philosophy and information about business, product or service to the max. Special attention is paid to logo that is hanged on on customized suspension or it is noticeably installed on a structure itself.

For the stand to be in compliance with corporate style the customer shall provide with a brand book, where basic ideological details of the brand, corporate fonts, logos, colors, and advertising personalities are stated. If a company doesn't have a brand book, a stand color set can be selected many times that finally may not match corporate color of the customer. That is why we offer our brand book development services.

The primary advantage of company participation with exhibition stand is that this type of advertising is directed to a certain target audience with opportunity to communicate with prospects in details and by points, which means higher feedback can be expected, unlike more expensive but less effective methods.

Exhibition participation can be a part of great PR campaign or a stand can be used as an independent show or large presentation with lotteries, contests, give aways or practical demonstration of a product.

For example, for one of our regular customers, a fish product producer, we create a kitchen in stand area, where the invited chief shows his cooking skills using company products and offers to try the meal just at the exhibition area! This always attracts a lot of attention of the visitors, demonstrates what meal can be cooked with their products, and so leads to product purchase, creates good associations with the brand and even cooking odors finally bring back fond memories. Company stand of a customer at an exhibition will remain memorable for both visitors and participants forever.

One more important thing is that basic trends of industry development both nationwide and internationally are discussed within the exhibition, and this is a chance to reach next level and obtain leads. Besides, the event is visited by mass media representatives that may have an impact on profile raising as well.

If you are ready for presenting a stand of your company at an exhibition please contact us by phone +7 495 660‑60-68 or fill a simple form on web-site. We will warrant you that this will be done in a seamless way.