It also gives instructions how to use trademarks, logos, brand characters, fonts, colors, and how these should be arranged on various advertizing media.
FRESHEXPO also provides a wide range of services for production of promotional print and advertizing specialties for exhibitions in Russia and around the world.
Brand book sections
- Modular grid for building trademark image and trademark text;
- Basic and complimentary corporate colors (in CMYK, Pantone, RGB);
- Variants of using the logo (basic: monochrome, two-color, full-color, inversive, on corporate background);
- Variants of using corporate block (horizontal/vertical);
- Recommendations for using the logo on different color media ;
- Document structure (indentions, line pitch, etc.);
- Corporate fonts.
Using brand book at exhibitions
Elements of corporate identity are put in the most prominent places at exhibitions: on a banner with the exhibition logo, its organizers and sponsors on the front of the exhibition centre; on the flagstaffs in front of the entrance; on an exhibition space layout and signs leading to your exhibition stand; on flying ceilings and hanged stand constructions; on the exhibition stand wall and reception desk; in promotional personnel clothes and videos; on advertizing specialties, and of course on all hand-out that will be kept by the visitors for later contact with your company after the exhibition.
Rebranding is a marketing strategy in which a new name, term, symbol, design, or a combination of the mentioned elements is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. The goal of rebranding is to restyle and reposition a product according to the current business strategy.
Even if you already have a previously developed brand book with all elements (logo, fonts, symbols), it might be the time to check whether it is still relevant to the current state of things.
Brand is first of all an idea that should be transmitted to the consumer.
With time ideas change and it inevitably tells on the products and services of the company. Very often managers announce ideas that are not reflected in design elements and the design does not work for the result any more. Break-through products and technical solutions take company to the new level, and it must be reflected in its advertisement.
Rebranding is done when the old identity has exhausted its unique qualities, does not sufficiently reflect or misrepresents company activities.