Today is the first day of InterCHARM, the legendary beauty industry exhibition in Moscow

The two floors of the 3rd pavilion at Crocus Expo in Moscow will be taken by the autumn session of the legendary beauty industry exhibition InterCHARM, which will open on Wednesday, October 26, and will last till Saturday, October 29. InterCHARM is a place to showcase novelties for both new companies and industry leaders.

The records of the last autumn’s InterCHARM edition boast 900 companies presenting samples of 3500 brands from 76 countries: Austria, Belarus, Bulgaria, Germany, Hong Kong, Spain, China, Korea, Latvia, Morocco, Moldova, UAE, Pakistan, Poland, Russia, Singapore, USA, Taiwan, Thailand, Turkey, Ukraine, France, Czech Republic, Sri Lanka, SAR, Japan.

FRESHEXPO specialists developed a design project and decorated a 21 sq. m individual exhibition stand for «KIMS» — manufacturer of professional skin care cosmetics line made from premium natural ingredients by traditional Korean recipes.

The exhibition stand is decorated in recognizable brand colors. Samples of brand products are conveniently placed on numerous showcases waiting for your attention during personal visit to Crocus Expo.

The exhibition space at InterCHARM is divided into sections by subject for convenience. In the ground floor of the exhibition pavilion visitors will see new cosmetics and perfumery from famous brands, and learn about the work of the leading beauty salons and institutes. The other floor is a space for new products presentations and master-classes of hairdressing and nail services.

Exhibition has the following sections:

• GREEN VALLEY: natural and organic products;
• FARMA+BEAUTY: beauty and health products;
• ZOOM: innovative and niche products;
• LA NICHE: niche perfumery;
• FormulAction: ingredients and raw materials;
• InterCHARMpack: packaging, labeling;
• InterCHARMhome: homecare;
• InterCHARMaroma: convenience products;
• InterCHARM VISAGE: make up;
• Beauty Franchise Opportunities;
• Be@uty olnine: internet shops;
• Gallery of new products;
• Pavilion of Russian manufacturers;
• National pavilions;
• Garderobe: fashion jewelry and accessories salon.

The exhibition offers an unprecedented business program that includes lots of events at various levels – from those held locally on participants’ exhibition stands — to large-scale industrial conferences and forums.

Here is a list of major events:

• Forum of the perfumery and cosmetics market directors;
• Wholesale Chains Center;
• Business conference «Beauty trends: marketing, branding, package, product»;
• Conference «New perspectives for business: Natural products in Russia»;
• International Charity Championship Masters Eyelash «Colibri»;
• All-Russian convention for beauty salons;
• Nail service school;
• International SPA massage championship;
• Championship for hairdressers, makeup and nail artists of Russia;
• International summit for supply and retail «Retail Connect»;
• Celebrity stylists battle, and many more.

InterCHARM is not just a space for presenting brand products, but it is also a traditional venue for conducting business negotiations, signing agreements, and wholesale of beauty products and equipment.

PHOTO