PRODEXPO 2017: a Trade Fair of High Commercial Value

Today, on February 6, at Expocentre Fairgrounds starts the largest international exhibition for food products in Russia and Eastern Europe. PRODEXPO has long been known as a very impressive and representative event demonstrating the broadest assortment of food products and beverages from all over the world.

The event is attended by representatives of wholesalers, Russian federal and regional chain stores, and large distributors. As part of PRODEXPO there take place some of the most significant industrial contests and forums.

FRESHEXPO specialists developed a 200 sq.m design project of an exhibition stand and built it for VICIUNAI Group. The exposition attracts visitors’ attention with its light and clear design with fluent lines. The walls are decorated in corporate colors and images on the subject, which makes it recognizable for regular visitors to VICIUNAI Group exhibition stands, while the new visitors can learn from it about the company’s activities. The two-floor modern exhibition stand allows the company representatives to divide the space: conduct meetings in a separated negotiation zone on the second floor and demonstrate the broadest assortment of products on the first. An exclusive detail of the exhibition stand is its corner kitchen where a chef demonstrates his mastership by cooking delectable dishes from products of the company during the whole time of the exhibition. The kitchen is so conveniently placed that visitors can easily watch the whole cooking process, try the dishes and get cooking advice and recipes.

The trade show expositions will take all of the Exposentre pavilions, plus a few additional temporary pavilions put up especially for the exhibition. The total exposition space is some 100,000 sq.m. for over 2000 exhibitors from 60 countries.

Participants speak highly of PRODEXPO as the event with good commercial effectiveness. Representatives of various companies also think that the exhibition is a great place for taking business solutions — the information and contacts collected during the event help to understand what is really happening on the Russian market, how it is going to develop in the nearest future, and what are its upcoming trends. This is also a perfect place to discuss common issues, demonstrate your achievements, learn about new products of other companies, find new business contacts and partners. Exhibiting at PRODEXPO is one of the major steps for effectively marketing your products.

The 28 salons will demonstrate richest choice of food products and beverages. The largest of them are:

• Confectionary, Bakery;
• Milk and Dairy Products;
• Meat and Meat Products;
• Canned Food.

The exhibition will offer an extensive business program including seminars, practical workshops, conferences, round-table discussions, negotiations, and a contest. The topics on the business program discuss important issues of the day particularly interesting for food products manufacturers.

Organized by EXPOCENTRE AO, the exhibition is held under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with assistance from the Ministry of Agriculture of the Russian Federation.

PRODEXPO will continue its work till February 10, 2017.

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